DISCUSSION
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AFFINAGE AMERICA
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OUR VISION

VISION
“TO BE THE BEST SALON PROFESSIONAL BRAND IN THE WORLD”
MISSION
“TO INSPIRE PASSION & CREATIVITY IN THE SALON PROFESSIONAL THROUGH SUPERIOR PRODUCT INNOVATION & EDUCATION”
“INNOVATE, INSPIRE, CREATE”
CORE VALUES

EDUCATION FIRST

ASP Education will motivate and inspire salon professionals to instil confidence in
the use of our products

INNOVATIVE

ASP products are inspired by the latest technological advances

CUSTOMER FOCUSSED

We listen to our customers to ensure that we develop products, education and initiatives that
focus on their needs and exceed their expections

ETHICAL

We are committed to reducing our environmental footprint, incorporating sustainability into
our products
VISION
“TO BE THE BEST SALON PROFESSIONAL BRAND IN THE WORLD”
MISSION
“TO INSPIRE PASSION & CREATIVITY IN THE SALON PROFESSIONAL THROUGH SUPERIOR PRODUCT INNOVATION & EDUCATION”
“INNOVATE, INSPIRE, CREATE”
CORE VALUES

EDUCATION FIRST

ASP Education will motivate and inspire salon professionals to instil confidence in
the use of our products

INNOVATIVE

ASP products are inspired by the latest technological advances

CUSTOMER FOCUSSED

We listen to our customers to ensure that we develop products, education and initiatives that
focus on their needs and exceed their expections

ETHICAL

We are committed to reducing our environmental footprint, incorporating sustainability into
our products