trend:edit brings you key global fashion trends, broken down into essential cuts, colours and styling.
Explore this year’s looks and comprehensive how-to guides: designed to empower, and unlock your creativity…
Inspired by London’s vibrant and thriving Soho, the Soho Twentytwo trend is a nod towards Mod culture, which celebrates authenticity. Clear undertones of quintessential Mod punk themes run through Soho TwentyTwo, with clean lines and traces of grunge. These looks are perfect for anyone who has a youthful zest for life!
Inspired by fashion catwalk trends of 21/22, a time of uncertainty, hope and self-reflection, Dawn Till Dusk intwines light, reflective colour enhancements with shadows of deeper sumptuous warmth, to create hypnotising high and low notes - taking the hair to another dimension. The halos of reflective colourations are maximised with fluid, natural texture, freedom of movement and a shine finish.
Parisian Chic takes inspiration from the catwalks of Paris’ Spring/ Summer 2022 collections – which was reminiscent of watching a classic black and white movie turn into high-definition colour. Think deep brunettes, beehives and bobs galore, while giving a fresh feel to classic French style.
Vitamin Fresh is a celebration of the new wave of a wellness conscious generation, who are committed to a well-balanced and active lifestyle, and embracing an inner glow. Clean tones of lemon, blueberry and sparkling melon can be found within these looks, with a glistening shine and healthy condition.