UP TO 4-5 LEVELS OF PURE LIGHTENING
Advanced breakthrough formula with DATEM PLUS® Technology, Shea Butter and Argan Oil provides incredible lifting power and ensures beautiful, even results with amazing shine for radiant, healthier-looking hair. Choose from Essentially Natural, Cool & Sultry & Sun-kissed & Sophisticated shades.
DEPOSIT ONLY COLOURING
INFINITI® Gothic Series incorporates 1 black & 4 grey deposit-only permanent shades. Advanced breakthrough formula with DATEM PLUS® Technology, Shea Butter & Argan Oil ensures beautiful, even results with incredible shine for healthier-looking hair.
DISCOVER COLOUR THAT CARES
Advanced breakthrough formula with DATEM PLUS® Technology. Safely transports long-lasting colour pigments deep into every strand, providing amazing colour & flawless 100% grey coverage. Conditioning emulsion crème base with Shea Butter & Argan Oil adds protection, suppleness & incredible shine for beautiful, healthier looking hair.
7 PURE PIGMENTS FOR BESPOKE COLOUR CREATION
Custom blend the perfect colour for your clients. The INFINITI® Intensives Series incorporates 7 pure concentrated pigments which can be used to intensify or subdue any permanent or tone-on-tone hair colour, giving you the power to create one-off, bespoke colours. If you can imagine it, you can create it.
INTENSE RED HIGHLIGHTS IN JUST 15 MINUTES
INFINITI® b:RED® Series is an off-scalp colour highlighting system that delivers intense red highlights on natural and coloured hair in just 15 minutes without pre-lightening. Advanced breakthrough formula with DATEM PLUS® Technology, Shea Butter and Argan Oil provides incredible lifting power and ensures beautiful, even results with amazing shine for radiant, healthier-looking hair.
*FOR USE WITH PERMANENT COLOUR, SEMI-PERMANENT COLOUR & BLEACH.
Colour Your Way Powder is a creative colour thickener that allows you to customise the viscosity of colour and lightening products to suit your chosen application technique. Colour Your Way thickens any formula with no impact on performance and significantly reduces colour bleed when using multiple tones*. Manipulate the shape of the hair and the placement of colour or bleach, to accommodate different techniques.
*Shades must be no more than 3 levels of depth apart. NOT RECOMMENDED when using extreme tonal differences, such as vibrant reds and blondes.