BRAND VISION
A global leading colour house launching the best-in-class salon professional haircare products and delivering industry renowned education programmes.
MISSION
To provide innovative hair colour, technical products, care ranges and leading educational programmes that inspire our customers to realise their creative vision.
BRAND POSITION
Positioned as a professional house of colour (and style) widely accessible to all consumers with a focus on exceptional quality and renowned education whilst providing great value-for-money.